Join me for the first installment of The Content Creation Series, where I talk about the absolutely necessary – and often overlooked – customer journey.
Without having this mapped out in advance, your marketing content will be the definition of throwing spaghetti at the wall.
But if you want to dial it in and have your audience proclaiming “Wow, she’s in my head,” here’s how you do it.
My favorite FREE keyword research tool
Check out Episodes 53 and 55 – The Thriving Multi-Passionate Timeline, Phases 1 & 2 – because the most thorough version of the customer’s journey is a mashup of the one described in this episode and the one I lay out in those episodes, where you actually solve problems for them at every step along the path.
Adam Schaeuble is the MAN when it comes to all things podcasting and his Podcast Launch Blueprint is packed to the gills with everything you need to take your podcast from concept to launch in four weeks or less!
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