Robin Landa on Worthwhile Ideas (or How to Be Strategically Creative) – Episode #099
Listen on your favorite player!
Join me and Robin Landa, distinguished professor at Kean University and a globally recognized ideation expert. She’s a best-selling author of books on ideation, creativity, branding, advertising and design and is recognized by The Carnegie Foundation as one of the “Great Teachers of Our Time.” She has 25 books, including Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design and The New Art of Ideas: Unlock Your Creative Potential.
(👆🏼👆🏼👆🏼affiliate links )
We discuss:
- the most important thing to do if you want to be traditionally published,
- Bookstagram, BookTok and LinkedIn vs. Instagram for promotion,
- her 3-step methodology for creating worthwhile ideas (and what constitutes worthwhile),
- how knowing your audience is just as important for creativity as it is for business,
- and how to unlock your creative potential.
Smith Publicity is the site Robin references that has great free resources for authors.
Connect with Robin at RobinLanda.com and follow her on Facebook, LinkedIn, Instagram and TikTok.
~
Join the Dream Job Academy today and find work that feels like play!
Thinking of starting a podcast of your own?
Adam Schaeuble is the MAN when it comes to all things podcasting and his Podcast Launch Blueprint is packed to the gills with everything you need to take your podcast from concept to launch in four weeks or less!
This page may contain affiliate links. Any sales made through this link will reward me a small commission—at no extra cost to you. See the affiliate disclosure here.
This page may contain affiliate links. Any sales made through this link will reward me a small commission—at no extra cost to you. See the affiliate disclosure here.