Join me and Robin Landa, distinguished professor at Kean University and a globally recognized ideation expert. She’s a best-selling author of books on ideation, creativity, branding, advertising and design and is recognized by The Carnegie Foundation as one of the “Great Teachers of Our Time.” She has 25 books, including Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design and The New Art of Ideas: Unlock Your Creative Potential.

(👆🏼👆🏼👆🏼affiliate links )

We discuss:

• the most important thing to do if you want to be traditionally published,
• Bookstagram, BookTok and LinkedIn vs. Instagram for promotion,
• her 3-step methodology for creating worthwhile ideas (and what constitutes worthwhile),
• how knowing your audience is just as important for creativity as it is for business,
• and how to unlock your creative potential.

Smith Publicity is the site Robin references that has great free resources for authors.

Connect with Robin at RobinLanda.com and follow her on Facebook, LinkedIn, Instagram and TikTok.

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