This is the follow-up to Episode #075 – Lead Magnets: How to Build Know, Like and Trust. So check out that episode first if you haven’t heard it yet.

Download my Brand Kit Formula – which is a MUST for multi-passionates who don’t want just to follow trends and instead, want to create something that is an extension of their sparkly minds.

The rule of thumb when it comes to writing email sequences: create a cycle with six total emails – five emails that offer value and one that makes an offer. The goal of these emails is to make people feel inspired, hopeful or just plain entertained.

This episode breaks down my welcome sequence – which is a bare minimum even if you don’t have something to sell right now. Without a welcome sequence, your lead magnet isn’t effectively optimized.

Try ConvertKit for free for 14 days, and start setting up these sequences for yourself.

To understand what I mean by customer journey, check out the Content Creation Series: Define Your Customer Journey.

Pro Tip: I send my newsletter out on Monday and do not send any of my sequence emails out on Mondays, so my audience will never get two emails in the same day.